Social media and AI tools have become an integral part of the way many businesses interact with their customers. Whether you’re sharing tips and tricks, engaging with your clients, or simply posting quirky updates that keep people coming back for more, having a presence on social media can make all the difference in the world when it comes to building and maintaining customer relationships.
But what if you could have even more robust interactions on social media? What if you could go beyond just posting updates to share content that was specifically tailored to your followers’ interests?
In this post, I am going to be talking about how companies and individuals can use artificial intelligence tools to grow their social media following and effectively promote their brand as well as content in an efficient and cost-effective way.
According to the survey report by Forrester in 2016, about 25% of organizations are spending on AI-led technologies. Today, businesses are investing more in AI tools to provide meaningful content and engaging conversations with their customers. Hence, Social Media marketing has become an important part of business growth strategy. At every stage of your company’s success, you need effective social media management to market your brand and business. AI tools make it easier for marketers to understand their audience & create unique content which helps them reach out to their target audience effectively.
Ok, let’s get to it.
1 Use artificial intelligence (AI) to create your content
Nearly everyone has been impacted by the coronavirus, and the global pandemic has changed the way we live our lives. For businesses, it’s more important than ever to find ways to adapt and stay relevant during this time. One method that can help is using AI tools to create content.
If you want to get ahead, you need to use the tools that will help you stay ahead.
That’s why artificial intelligence (AI) is such a useful tool for businesses. AI can help your business grow your social media followers and create content.
If you’re interested in testing out an AI tool to see how it can help your social media presence and your business, here are a few that we recommend:
Predis’ AI generates post ideas tailored to your business and target audience. All it needs is just 1-line information about your business.
Writing the same content for your business can be painful, especially if you do not have a writer in your team or are not a natural writer yourself. There are times when we need some fresh ideas and that’s what the Post Ideas Generator is for!
The Post Ideas Generator will give you new post ideas within seconds and save you from writing an entire post from scratch!
Hears how it works
All you need to do is to provide a sentence of information about your business, product, or service and click the “Generate” button. The generator will automatically generate a list of relevant topics based on your input, which you can use as references for writing your post.
IdeasAI is a website where you can find thousands of startup ideas and also generate your own startup ideas with the help of OpenAI’s GPT-3, an artificially intelligent deep learning model, without human involvement.
What is OpenAI? OpenAI is a non-profit artificial intelligence research company funded by Elon Musk, Peter Thiel, Reid Hoffman, Sam Altman, Greg Brockman, and others.
How does it work? It works by taking a bunch of data (in this case, startup ideas) and finding patterns in that data. In our case, we use the “ideas” dataset from Kaggle.
What does it do? It will show you a list of [number] random startup ideas generated by GPT-3 and ask you to pick one. After you pick one, it will show you the top [number] most upvoted comments on that idea. These are the best/most interesting/funniest comments on that idea.
The service is completely free! There are no fees or subscription costs.
2 Use an AI-powered writing assistant
Creating content for Facebook, Twitter, LinkedIn, and other social media platforms requires a lot of time and effort. But if you don’t have the resources to employ a full-time social media manager, it’s even more challenging to find the time to do it yourself.
To help reduce the burden of creating high-quality content on a regular basis, many marketing teams use AI-powered writing assistants. These tools can help you:
- Find relevant articles on the web that your followers will be interested in reading
- Repurpose articles into shorter formats for optimal engagement on each social platform
The most important aspect of your social media content is the writing. The actual words you use will be the critical factor in determining whether your posts will be engaging and lead to conversions.
So what’s the secret to writing great social media posts?
The answer is simpler than you might expect: it’s all about consistency. Consistency in terms of voice, brand positioning, and even message structure. If you’ve ever used Grammarly, you’re probably familiar with their suggestions on how to improve your writing. For example, they’ll help you avoid repetition and suggest better ways to structure sentences.
And that’s what an AI-powered writing assistant like CopyAI will do for your social media posts. The difference is that instead of helping you write a better blog post or email newsletter, CopyAI will help you write better social media posts in less than 30 seconds.
How does CopyAI do this?
CopyAI uses machine learning to analyze millions of successful social media posts across hundreds of verticals and industries to understand which words and phrases are most likely to lead to engagement on various platforms like Facebook, Instagram, Twitter, Linkedin, and more.
3 Use an AI tool that can analyze your social media strategy
I’m not sure how widely known this is, but there are AI tools that can analyze social media channels and generate reports that help you understand what’s working and what’s not.
I use an AI tool called Socialinsider to generate social media reports for my clients. The report analyzes the performance of their last 20 posts on Facebook, Twitter, Instagram, Pinterest, and YouTube.
AI tools like Socialinsider are helpful for small businesses because they help you manage your social media marketing without needing a huge budget or staff to do it.
Here are some AI tools you can try
Socialbakers is an AI-driven social media management platform that provides advanced audience insights, an influencer marketing discovery and tracking dashboard, a unified content feed that allows you to see posts on all of your platforms, an analytics dashboard, and smart scheduling tools that can suggest optimal post times.
Cortex is a social media management platform that makes it easy to find and schedule content that will be discovered by your customers. You can create posts on Instagram, Twitter, Facebook, or Pinterest and share them with one or multiple accounts. The Cortex dashboard gives you a look at your posts and your social schedule
The Cortex dashboard is designed to be easy to use and optimize your social media posts. To create a post, you can enter a caption and choose a format. Cortex supports the most popular social media platforms and has a system that auto-posts when you are busy. The detail section provides statistics on your competitors, including their post frequency and reach, along with your engagement and conversion rates.
Socialinsider lets you track and compare your social media performance with comprehensive social media competitive analysis tools. You’ll be able to see how your competitors are doing, get insights into what they’re doing better than you, and learn where you need to focus your efforts.
This isn’t just a fancy tool; this is something that will actually help you grow your business. With real-time data that actually means something, you’ll be equipped with the information you need to make the right social media marketing decisions.
No matter what type of industry you’re in, growing your social media presence is an excellent way to improve your visibility and attract new customers. AI tools are designed to streamline the process of growing a business on social media, which means that they can help you do this more effectively and efficiently than ever before. The tools get better every day—and if used correctly, they can be just as valuable for small businesses as they are for large ones.
Growing your following on social media is only half the battle. You also want to ensure that your followers will engage with your posts and choose to regularly view your content. The best way to accomplish this is by providing valuable information that they’ll want to read, and by learning from their interactions on a personal level.
For those of you who want to use AI to help build your social media following, the task is not as difficult or complex as it may seem. You are likely just one or two clicks away from being able to design your own follower growth campaign.
PS Thank you for reading and let me know if you use AI for your business in the comments